about earlybirds

Our Story

Earlybirds was established in November 2002, following the birth of founder Lynda Day's son who was ten weeks premature, weighing 1.2 kgs/3 pounds. Lynda experienced enormous difficulty finding clothes to fit her baby during his first few months. To alleviate this problem for other parents and carers, Lynda decided to develop a range of clothing specifically for premature and small babies.

Research and Development

After 12 months research involving Paediatricians, NICU specialists and parents, Earlybirds' Sunnydays collection was born. As premature babies' needs are different, great care has been taken in selecting designs and materials to ensure maximum comfort and ease of dressing. The highest quality natural and organic cotton have been sourced and tested thoroughly. Earlybirds has received accreditation from the INPAA (Infant Nursery Products Association of Australia) and is working in partnership with SIDS and Kids to promote Safe Sleeping Guidelines

Our range of Premature Baby Clothes

The range includes three collections, Sunnydays made from natural cotton and Organics made from certified organic cotton, and Bigger Birds designed to cater for the needs of the growing early bird.

There are sizing options to accommodate just about everyone, allowing your baby to get clothes that fit every single time. It should be much simpler for your baby to look good and have functional outfits that can suit their care needs as well. At Earlybirds, we are focused on providing the best premature baby clothes and accessories for all different ages and sizes of premature babies. Our garments offer your baby comfort, warmth, and the functionality that their caregivers need in one piece.

Purchasing from Earlybirds

Earlybirds is available to purchase via our online store or through our stockists throughout the United Kingdom.

Browse our Collections

You can also browse our products directly using our sitemap

Our Thanks

Earlybirds is grateful for the continued support and commitment from our network of neonatal specialists, production team, reviewers, stockists and distributors all of whom contribute to the ongoing success and development of the Earlybirds brand worldwide.

Giving Back To Our Prem Community

Earlybirds is proud to support many organisations throughout the world who work with premature and sick babies. We are committed to raising awareness of premature birth, particularly the signs and symptoms of premature birth.